Importance of Online Mentions Tracker for Businesses

Currently, the best way for brands to know how the audience perceives them is to use a mention tracking tool. By tracking mentions we mean when someone mentions one or more relevant keywords online. It can be CEO’s name, brand name, product name, competitor’s name, etc. You can also find social media mentions, forums, media outlets, etc.

Mentions on social media platforms are known as social mentions, and social listening is the process to track social media mentions tracking.

Currently in the highly competitive business environment, ignoring track of social mentions is not worth it. Social listening and media monitoring tool not only acts like an online mentions tracker but also lists useful reports and analytics.

Mentions and Their Metrics

Social mentions are references to products, hashtags, brands, people, etc. They can be seen in social media posts, blogs, articles, and other types of content online.

With each mention these tools calculate four key metrics:

  • Reach: With reach, you get estimated people who saw a specific mention. The case above mentioned shows that 313 is the number approximately.
  • Interactions: They also indicate the number of people who commented, shared, or liked a post.
  • Rate of engagement: This shows the percentage of people who interact with the post after they see it (comments, likes, and shares). You calculate them after dividing interactions with the Reach.
  • Influence: The score of influence shows the source of influence. It shows how influential a certain source is when compared to other internet sources.

Why Tracking Mentions is Important?

The common perception is that an online mentions tracker is worthy only for marketing and PR professionals. Mention tracking is a vital part of all PR and marketing professional’s jobs. However, other departments also get advantages of tracking mention alerts.

For example, customer support departments use online mentions tracker to improve customer satisfaction, while the sales departments track mentions for finding new leads.

Improving Services or Products

Even though customer feedback is harsh sometimes, you should not ignore it. It’s free advice to improve the service or product. Also, customers like when their feedback is heard. Due to that, they’ll continue as your customers despite previous inconveniences.

Social listening tools and media monitoring lets you know in real-time whenever someone mentions you on the internet. That way you can quickly react to the customer’s posts and properly answer their queries and acknowledge their feedback.

Boost Awareness and Brand Reputation

Besides brand protection, social listening and media monitoring tools help in getting a better brand reputation and spreading awareness.

Also, such tools help in finding the right influencers, measuring the success of communication efforts, provide with content creation campaigns and inspiration, and so on.

Scope In New Markets

Businesses that are looking to expand into new markets must track social mentions from the market can be useful. After tracking social mentions, you can find whether a product or service should be in a certain market. Also, you can test how people react to the service or a product and decide whether expansion is good or not. The best thing about market research with social listening and media monitoring is that it is less costly compared to other ways and it is possible to do from the office.

After collecting mentions don’t forget to make reports and analyses to get the whole picture. If you’re running a campaign, you’ll want an online mentions tracker in the campaign and analyze them to make necessary modifications. Also, after you’re done with the campaign, you should analyze the campaign as a whole and know what were your weaknesses and strengths in the journey. With these methods, you have a comprehensive overview of the efforts that are helpful for future campaigns.

Contact Us:

Beutler Ink

Address: D.C, Washington, DC 20009
Phone No.:405-464-5260

Choose Reliable Company – Software Development Company in OKC

The need for software will always be there for any company. So, it is sensible if you select the software development company in OKC looking at various aspects. Remember not every software company is good. Thus, it is only after satisfying yourself completely you should decide the best one for the company. In any office, the software is important as all the information related to work is dependent on it.


The role of the software company should not be ignored at any cost. It needs to be hired for designing the site and numerous apps. Without the help of a Software Company, productivity and management are affected. Your computer will not be able to function properly without it.


Make List of Reputed Companies 


The role of software is always there thus there are many software companies in OKC. You need to open the site and browse a few sites so that you get to know more about each company. The best thing would be to shortlist some companies in order to make your work easier. Noted all the companies that are doing good work and the customers have shared good feedback.


Read Customer Reviews


There are many things for which you will get clarity after you will read the reviews. Reviews are the best way to know the performance of that particular company. On-site of each company there are many reviews written. You need to read a few reviews so that you come to know what customers are saying about that particular company. To share your feedback you can also write reviews.


Software selection – Based on the project


The need of each project is different from the other. So, the software professionals of the company will first look at the needs of your project, and based on that the decision will be made. There are numerous software that is being used so it would be better if you leave it upon these professionals to make the right choice. Provide all the details of the project to the professionals of the company.


Fee – Varies based on experience 


Discussing fees based on the project should always be there. If all the financial aspect is discussed initially then you will not be able to face any type of problem after the completion of the project. There is no need to make the payment in full. You can make half payment before the starting of the project and rest after the completion of the project.


Visit the site of the Company


All the information about the company is there on the site. So, you always need to visit the site in order to stay updated. Try to read the true stories so that a clear picture of the software company can be gathered. Contact details, address, information about the company, terms and condition, team members, etc. will be available on it. Almost all the companies have been active on social media like Twitter, Facebook, LinkedIn, etc. Anyone willing to stay connected can always browse these sites as well.


Modern Influence Also Offers Following Services :

SEO Company Near Me

SEO Company OKC

Contact US:

Modern Influence
Address: 10 N Broadway Edmond, OK
Phone: 888-379-2604

Benefits Of SEO Service For Businesses

SEO or the search engine optimization is getting more and more popular these days. It is simply because of the growing popularity of the online media and digital marketing. No business can survive for long if they do not have a proper online presence. Even having an online presence is not enough if it is not search engine optimized. Hence, every business, regardless of the size and type, must get their websites optimized in the right way. To do that one needs to hire an SEO service. Here are some of the benefits of choosing the best SEO service in Boston:

Benefit 1: Good for visibility and branding

Every business needs to be visible to the people. Their brands must be recognized by the people so that they can buy products or services from you. To be visible, you need to make sure that you are appearing on the first two or three ranks of the search engine result pages (SERPs). If not, then you will not be able to create an impression in the minds of the people. Most searchers use a certain keyword which is relevant to your product or services. SEO helps in getting good visibility by optimizing your website in such a way.

Benefit 2: Provides better credibility

One of the most important things that you have to keep in mind is credibility. When a person searches for a particular product or service in the search engine, they will tend to trust the ones that appear on the top. This is the basic human nature that has been proved in many researches. So, when your website is completely optimized by a reliable SEO service, then you will be able to rank better. This can earn more credibility for your business. Affordable SEO Services

Benefit 3: Brings quality traffic

After a certain point of time, whether you run a small business or a large one, you will need traffic in your website. These are the leads i.e. the prospective customers of yours. When the traffic is high, conversion rate also goes higher. Majority of the audiences visiting your website ends up buying something or the other from your business. As the visibility increases, the footfall too increases and this can be a good thing for your business.

Benefit 4: Gives best insight about customers

One of the most important things that you can get from the SEO services is proper insight into your customers. When you are running a business, your first and foremost priority must be to know your customers properly. You can do that with the help of the SEO. The search engine optimization tools available in the market can help you to get the best data. B2B Database Providers


These are some of the benefits of choosing the SEO service for your business. Regardless of the size of the business you have, it is very important to look for the best SEO service in Boston. The most important thing that you have to look for is the tools that they use, experience as well as services they provide. This will give you a lot of knowledge about the SEO company.

Richardson Media Group Also Offers Following Services :

Digital Media Planning and Buying

Top Media Buying Agency in Boston

Contact US:

Richardson Media Group
Address: 75 Congress Street, Suite 214, Portsmouth, New Hampshire
Phone: (603) 373-8866

Get The Best SEO Agency In Oklahoma City

Search engine optimization has become incredibly popular and essential for the businesses, these days. Regardless of what the size of the business is or how much the footfall is, each and every business will need an SEO agency. The search engine optimization helps in different ways such as gaining more visibility, getting more traffic, increasing the sales etc. In this, you will need the best in class SEO agency in OKC which will help you to get the best effect. Hence choosing the right service is very much important. You need to know and understand the fact that the future of your business entirely depends on how the SEO agency is. Affordable SEO Services

Finding the best SEO agency

When you are looking for the best SEO agency, there are some of the important factors that you have to consider. These are:

  1. Experience: Of course, the experience is the most important thing that you need to consider when you are looking for the best SEO service. With experience, professionals gain more skills and expertise. They have the exact knowledge about how to deal with certain situations and how one can get the best from there. These will help you to get most of the benefits.
  2. Skills and knowledge: Next thing that you need to consider to ensure that you are getting the best SEO agency is the best skills and knowledge. When it comes to getting the best service, skills matter the most. You need to check their past works and services to get a clearer and better idea about their knowledge and skills.
  3. Credibility: Of course, reliability and credibility are the two most important things. You need to trust or rely on the agency with whom you are working. By no means, you can get what you want if the agency is not credible or reliable. You have to check for their accreditations and recognitions. Also, go ahead and perform a complete background check.
  4. Services offered: The SEO agencies offer different services that are different from one another. In some cases, when the services offer few extra benefits, some do not. You need to choose the best agency based on the services that they are offering.
  5. Pricing: The next thing that you need to look is the pricing of the agency. It is important to shortlist the best ones from the above mentioned four points and then you can ask for the quotations from them. Once you get the quotes from them, you can compare it with one another and choose the best deal for your business.


These are some of the important steps that you have to follow in order to get the best result. When you are looking forward to get the best SEO company in Oklahoma City for your business, you cannot be casual. You have to spend some time or hour or your day to research thoroughly. This research will help you to get what you are exactly looking for. You need to select the best and most efficiently agency in Oklahoma City for your company’s SEO. B2B Database Providers

Contact US:

Modern Influence
Address:10 N Broadway Edmond, OK
Phone: 888-379-2604

Why To Hire A Professional SEO Expert?

Search Engine Optimization or SEO is a crucial factor to consider as this determines the rank of your business websites. Though it may sound simple and easy, it is not! There are a lot of things that you have to look for when it comes to search engine optimization and it is not possible for a person if they are not an expert. Hence, it is very important to hire a professional Boston SEO expert. You can be at complete peace of mind that your business website is in the hands of the professionals. There are many reasons why you need to hire a professional SEO expert.

Reasons to hire SEO expert

  1. Time saving

If you are trying to take care of the SEO on your own, then it can be quite time-consuming, especially if you have no experience in this. First of all, it needs a lot of expertise and if you do not have then you may have to learn before you start. This can take up a lot of time which can affect the rest of the business functionality. So, it is better to hire an expert and save a lot of time. You can use that time for the rest of the business functions.

  1. Knowledge and expertise

Another obvious reason why you must consider SEO expert is that it will help you in different ways. With vast knowledge and great expertise on this field, the experts can help you in evaluating some of the best strategies. This can be quite helpful for your business and make your website quite popular.

  1. Updates on latest trends and changes

The SEO trends are always changing as the Google updates are changing the search algorithm. So, you need to make sure that your SEO strategies are always updated and have the latest additions to increase the visibility and credibility. You need to understand that the latest trends and updates are essential for the effectiveness. Only an expert in this field will keep themselves updated with the latest changes and trends.

  1. Cost-effective operations

You can spend a lot of money on the SEO of the website but if you do not have reasonable knowledge on this topic, you might end up wasting money. To ensure that your investments are yielding results, you have to choose the best expert. This will provide you with the cost-effective operations. Affordable SEO Services

  1. Improves ROI

When you are investing your hard earned money, you have to make sure that you have the best result. With the help of the best experts, you can improve the ROI. B2B Database Providers


So, these are some of the reasons why you need to invest your money on hiring one of the best SEO company in Boston. They are experts with professional experiences. They can analyze the reports and make some great strategies out of it. They are also great in researching about the keywords and how the keywords can have a great impact on the SEO. Overall, with the help of the experts, you can be at complete peace of mind.

Contact US:

Richardson Media Group
Address: 75 Congress Street, Suite 214, Portsmouth, New Hampshire
Phone: (603) 373-8866

How To Find Out The Right Marketing Agency?

In this competitive market, your brand will go unnoticed if you do not take marketing and advertising seriously. Marketing, as we all know, is a very important part of running a business successfully. No brand can gain the publicity and fame overnight. It is a long and continuous process where the marketing agency works hard to get best outcome. Hence, when you are choosing a marketing agency in Oklahoma you have to be very careful about the agency you choose. There are many such agencies available but not every agency has the experience or efficiency to get the result you want.

How to choose the best marketing agency?

Hiring a marketing agency for your business is a big decision to make. Do not make it in haste! You need to consider some of the important factors when hiring one. Here are those factors that you have consider while choosing the right marketing agency for your business:

  1. Services offered: There are many services that come under the marketing. You have to identify your needs and requirements first. Once you know the services that you need, you can shortlist the agencies based on who offers those services. Moreover it is not only about the services they offer.
  2. Quality of service: The most important factor to be considered after the first one is the quality of the services. To know this and get an idea about this, you have to take the help of internet. You can do research on the quality of the services they offer. Check whether or not they are efficient in nature.
  3. Experience: The next most important factor to look for is experience. Of course, a highly experienced marketing agency can make it easier and better for you. They have a great idea and knowledge about how to plan a marketing campaign and how to handle any issues.
  4. Creativity: Besides having expertise in the field of marketing, the team should be highly creative in nature. That means they must have the ability to think out of the box so that you stand out and people notice your brand. This creativity is extremely important when you are looking for a great marketing agency for your business.
  5. Advanced & up-to-date: In this ever changing world, marketing trends are also changing every single year. With the advent of the latest digital marketing tools and software, it is very important to keep yourself updated so that you don’t lag behind. So, whenever you are choosing a digital marketing agency in Oklahoma City, make sure the agency knows the latest trends and keep themselves updated.

The conclusion

Every marketing agency’s job is to plan out some of the best and unique marketing strategies exclusively for the particular business or brand. In order to do that, the marketing agency must have right amount of experience, great skills and creativity. Hence, these aforementioned factors are very important to look for when you are choosing the best marketing agency in Oklahoma City. Don’t forget to check their license and validate it before hiring.

Contact US:

Beyond Theory
Address: 1460 N Mustang Rd Suite #114, 73064,Mustang, OK
Phone: (405) 232-4444